Nikola Ljubičić
Episode 1 · Oct 13, 2026
Can you tell which of your Teams mentions are new? Most people can't. Here's why, the fix Teams already uses elsewhere, and the $460M it cost one company.
Watch5:46Watch5:46Design psychology, explained in plain words
How designers think, explained.
Good UX is invisible. Bad UX is everywhere. I take apart the apps you use every day and show the small design decisions behind them: why you miss things, why some products feel effortless, and what a confusing screen can cost. Every episode is a short video and a written breakdown, so you can watch it or read it.
What I cover
Design psychology
Why people notice, miss, trust or ignore what's on screen. Attention, habits and mental models.
1 episodeHow great products work
Teardowns of products that get it right, and the small decisions that make them feel effortless.
First episode comingHow products fail
Real failures, from a muted chat dot to a $460M email. What broke and how to fix it.
1 episodeSoftware at work
The tools you live in all day: chat, email, calendars, dashboards and admin panels.
1 episodeSmall fixes, big impact
Front-end changes you could ship this week that change how a product feels.
1 episodeThe cost of bad UX
What confusing design costs in money, time and trust, with the numbers to back it up.
1 episodeLatest episodes
Watch5:46Up next
The next episode is in production
New episodes land every couple of weeks. Each one gets a video and a written version here.